Campaign Strategy
Consolidated For A Cause 2025
Strategy, Messaging, Sponsor Material, Internal Communications
Consolidated for a Cause 2025 built on the momentum of its 2024 success and surpassed all expectations. The campaign raised $43,796 for Local Children's Miracle Network Hospitals, a 138% increase from the previous year, thanks to informed decision-making, stronger messaging, and more strategic timing.
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As the Marketing & Communications representative on the planning committee, I developed and executed a strategic communication plan targeting three key audiences: Consolidated Construction employees, prospective external sponsors, and the local community.
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We launched internal communications in September to guide the organization nomination and voting process, leveraging email, intranet messaging, and internal events to ensure participation. Once the benefiting organization was selected in October, our focus pivoted to focus on sponsor outreach, which took place from December until February.
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One key innovation I brought forward was a revamp of our sponsorship strategy: We expanded sponsorship tiers and clearly outlined benefits for each level, replacing one-size-fits-all messaging with a personalized, employee-driven referral approach. Rather than relying solely on email campaigns, we equipped employees with shareable sponsor packets to pass along to vendors and partners in more relationship-driven conversations.
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This approach generated an overwhelming response, as we secured 30 new sponsors, quadrupling participation from the previous year.
$43,796 Raised
(138% Increase YOY)
+30 Sponsors
(4x Increase YOY)
3 Audiences
(Staff, Sponsors, & Community)
Consolidated Construction's 75th Anniversary Campaign
Design, Strategy, Messaging, Brand Cohesion
In 2025, Consolidated Construction marked its 75th anniversary, which was a milestone we used not only to honor our history, but to reinforce our continued momentum and innovation in the built environment. As a member of the marketing team, I helped craft the campaign’s creative direction, messaging, and execution across digital, print, and event platforms.
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After an initial collaboration with an outside agency didn’t meet our expectations, our in-house team took the lead in developing the anniversary logo. As someone who thrives on creative problem-solving, I contributed several concepts and was proud to see a variation of my design chosen as the final mark for the campaign.
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Once the visual identity was locked in, we focused on translating it into a broader narrative. Our guiding strategy was to balance heritage with progress, using black-and-white imagery to blend the past and present along with a bold anniversary logo that symbolized our legacy and ongoing evolution. This visual theme carried across magazine ads, social media videos, event banners, trade show displays, and printed collateral throughout the anniversary year.​
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Project of The Year Campaign
In 2024, one of our projects was honored with a Project of the Year award, a recognition that gave us (another) opportunity to tell a compelling story across all channels.
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I played a role in shaping and executing a multi-touchpoint campaign that celebrated the win both internally and externally .
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Internal Campaign Components:
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An intranet announcement
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Internal emails announcing the news
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Office TV screen graphics that ran company-wide
External Campaign Components:
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The development of a case study for our website and sales team
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A press release announcing the award win to media and industry outlets
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Creation and editing support for a video showcasing the project’s highlights
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A boosted social media campaign featuring the video and award messaging
One of the social posts gained notable organic engagement, extending the campaign’s reach beyond our initial audience and attracting attention from key industry players and local partners.
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My Role:
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Led messaging for internal communications
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Wrote and distributed external content (social media, press release, website updates)
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Edited and promoted the award video across social platforms
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Coordinated social ad boosting and audience targeting
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Coordinated Project Video Production
100,000 Internal Views
(80 Total Active Users)
Internal Microsoft SharePoint Intranet Launch
In response to growing internal communication challenges and an outdated intranet system, I partnered with our IT department to lead the launch of a modern intranet platform using Microsoft SharePoint. The vision was to make a one-stop-shop for every department to utilize their resources in an effort to reduce the dependency on emails. Our goal was to create an easy-to-navigate internal hub that improved information access across the company.
My Role:
As the Marketing representative on the project, I was responsible for:
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Collaborating with IT to structure the site layout and navigation
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Ensuring brand standards on every page
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Leading content development and organizing internal resources
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Writing and updating key communications (announcements, HR info, project pages)
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Supporting the internal launch through messaging and training
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Maintaining regular updates to ensure ongoing engagement and usability
Since its launch, the new SharePoint intranet has received more than 100,000 internal views from just 80 active users over two years, which is clear evidence that the platform has become an essential and frequently used resource across the organization.
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Safety Communications Campaign
As the marketing representative on our company’s safety committee, I partnered closely with our (at the time) newly hired Safety Director to bring his vision for a more accessible, proactive safety culture to life through strategic communications, digital tools, and video content.
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We began the campaign by addressing a core challenge: the company’s 300+ page safety manual was only available in print at job trailers. I worked to break down and upload the manual section by section to our SharePoint intranet, making it easy for everyone internally to search, access, and update. From there, we expanded the digital safety hub to include toolbox talks, safety presentations, and additional training materials, creating one central area where the information is located.
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Once we established a foundation in place, we moved on to build a custom jobsite risk assessment tool, which is a Microsoft Form with advanced branching that allows superintendents and project managers to evaluate the safety risks of their site. I helped design the user flow and messaging structure, ensuring that each response was automatically routed to safety personnel, streamlining communication and accountability.
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To further support safety engagement, we added digital forms for incident reporting, near misses, and safety suggestions, all fully automated for real-time response. Finally, I supported the launch of a jobsite orientation video, filmed in-house and edited by me, complete with Spanish subtitles to ensure clear communication for all subcontractors. This video is now shown on every site to set expectations around rules, regulations, and company safety standards. It is confidential, or else I would share.
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My Role:
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Led content organization and buildout of SharePoint safety hub
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Co-developed safety risk form structure and automation flow
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Filmed, edited, and subtitled the jobsite orientation video
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Supported cross-departmental communication and adoption
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Results:
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10,000+ views across all safety materials
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Fully digital and mobile-accessible safety documentation
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Streamlined risk and incident reporting for every project
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Company-wide safety expectations communicated consistently across job sites
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